Resumé

Katherine K. Macdonald, President

 


PROFESSIONAL EXPERIENCE

Kathy is a high energy marketing and sales professional with an MBA and over twenty years experience in marketing, project management, communications, and sales. Her strengths include strategy and execution. Innovative and results oriented, she brings an eye for design with excellent organization, communication, analytical, and leadership skills.

 

A 1999 MBA from Olin Graduate School of Business at Babson, Kathy's experience includes Fortune 1000 corporations, new ventures, high tech, non-profits, and professional service companies. She was Vice President of Marketing and Sales for Thompson Island Outward Bound© Education Center, Inc., an educational non-profit in Boston, MA. At Verilytics, Inc., a financial software development company, she was Director of Marketing. She worked for iBelong, Inc., an internet start up company as Senior Product Marketing Manager. A sales executive with Xerox Corporation, Kathy worked with Federal government accounts. As an entrepreneur, Kathy has worked with a variety of businesses, from healthcare to real estate at KMAC Marketing.


Marketing and Sales Strategy: leads, develops, and executes marketing and sales strategies that impact revenue

 

Strategic Planning: works with organizations and consultants to develop strategic plans

 
Communications: develops integrated marketing communications programs

Product Marketing: strategic development of market segments and product requirements, focusing on customer needs

 

Creative: ability to look at problems in new ways, develops creative concepts and direction

 
Project Management: strong organization and leadership skills, works with cross-functional teams and outside vendors

 
EDUCATION

MBA, Olin Graduate School of Business at Babson College, Wellesley, MA

BA, Central Connecticut University, New Britain, CT, Fine Arts and English

Solution Selling, Xerox Sales Training Program 


CIVIC LEADERSHIP AND COMMUNITY INVOLVEMENT

Wellesley Advisory Committee (Finance), Member, 2007-2010, Vice Chair, 2009-2010

Wellesley Club, Board Member, 2008-2010

North Hill, Inc., Board of Trustees, 2008-2009

Community Preservation Committee, Campaign Manager, Director,2002

Wellesley Housing Development Corporation, former Director, Vice Chairman, 2000-2006

Elected Town Meeting Representative, Since 1985

Babson College, Leadership Coach, Volunteer 2002 and 2004, 2009

Massachusetts League of Women Voters, Director Free Air Time Campaign, 2002

Pan Mass Challenge Bike Ride for Cancer, 2007, 2008, 2009, 2010:  Please support my ride and cancer research and treatment at Dana Farber Institute. https://www.pmc.org/profile/KM0220

 

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22 Jefferson Road, Wellesley Hills, MA 02481 | 781.248.4586

www.KMACMarketing.com | kmacdonald@kmacmarketing.com